Subject Descriptions - Subject Information

Calendar: 2019 Undergraduate
Faculty: Faculty of Law, Humanities and the Arts
Department: School of the Arts, English and Media

COSMOS mastered subject: Version 2000.01

Subject Information
Subject Code BCM 240
Subject Name Media, Audience, Place
Credit Points 8
Pre-Requisites 36 credit points at 100 level
Co-Requisites None.
Restrictions None.
Equivalence BCM 211 BCM 241
Assessment Journal/Blog -1. Blog post (800 words) 15% Journal/Blog -2. Blog posts (2400 words) 45% Project - 3. Digital storytelling project and reflective report (2000 words equivalent) 40%
General Subject No.
EFTSL (Non Weighted) 0.167
Non Weighted Student Contribution Amounts
Commonwealth Supported (HECS) Students Only
Pre-1997 Pre-2005 Post-2005 Post-2008 Post-2009 Post-2010
$ 1096  $ 1096  $ 1096  $ 1096  $ 1096  $ 1096 
Weighted Student Contribution Amounts
Commonwealth Supported (HECS) Students Only
1771-Bachelor of Laws (Honours) (Direct Entry)
1777-Bachelor of Laws (Direct Entry)
1827-Bachelor of International Studies - Bachelor of Laws
1845-Bachelor of Information Technology - Bachelor of Laws
1852-Bachelor of Business Information Systems - Bachelor of Laws
760-Bachelor of Communication and Media Studies - Bachelor of Laws
770-Bachelor of Laws (Graduate Entry)
771-Bachelor of Arts - Bachelor of Laws
771H-Course information not Found
772-Bachelor of Creative Arts - Bachelor of Laws
773-Bachelor of Commerce - Bachelor of Laws
774-Bachelor of Mathematics - Bachelor of Laws
775-Bachelor of Science - Bachelor of Laws
775H-Course information not Found
775M-Course information not Found
776-Bachelor of Computer Science - Bachelor of Laws
778-Bachelor of Information and Communication Technology-Bachelor of Laws
779-Bachelor of Engineering - Bachelor of Laws
858-Bachelor of Journalism - Bachelor of Laws
Work Experience No
Tutorial Enrolment Information None.

Subject Availability
Session CCCU Semester C  (06-05-2019 to 03-08-2019)
Campus UOW at CCCU HK
Delivery Method On Campus
Instance Name Class 1
Course Restrictions No restrictions
Contact Hours  
Lecturer(s) and
Cons. times
Pavandeep Ahuja
Coordinator(s) and
Cons. times
Maria Mo Kit Fung
Instance Comment  
Census Date 23-05-2019

Subject Description
This subject introduces students to the ways in which media audiences have been constructed and analysed since the early twentieth century. First, we examine the history of industry and theoretical assumptions about audience motivation, behaviour and experience. Secondly, we look at alternatives to theories of reception and consumption, including the concept of the media user as media producer. Finally, students use a range of different creative tools to explore and represent the importance of space, place and locality to our understanding of media practice.

Subject Learning Outcomes
On successful completion of this subject, students will be able to:
1. demonstrate their understanding of key theories of media user experience as these change over time
2. show that they can apply ideas about space and place to the experiences of the media audience
3. extend their capacity for writing for online readership
4. demonstrate their beginning ability to use creative digital storytelling methods to examine the ways in which space and place shape the practices of media users.

Extra Information
Generic Extra Information:
Informed - Have a developing knowledge of media audience theory with an understanding of its current issues, their contexts and developments over time. Independent Learners - Engage with new ideas and ways of thinking, enquiry and critical analysis of issues; acknowledge the work and ideas of others. Effective Communicators Articulate ideas and convey them effectively using a variety of modes. Effective Communicators Articulate ideas and convey them effectively using a variety of modes. Engage collaboratively with people in different settings. Recognise how culture can shape communication. Problem Solvers - Take on challenges and apply the relevant skills required to respond effectively to the central issues raised. Be flexible, thorough and innovative and aim for high standards. Responsible Understand how decisions can affect others, and make ethically informed choices. Appreciate and respect diversity. Act with integrity as part of local, national, regional, global and professional communities.

Textbook Information

Text book information is available via the UniShop website:

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